Colorcoat ® is launched
Organic coated strip steel is marketed under the branded product name of Colorcoat ®, a unique high performance material. British Steel backs marketing campaigns with customer support, continuous product improvement and an expanding distribution chain. New paint coating systems are developed by an increasing number of paint suppliers notably Berger, ICI, Pinchin Johnson, Crown Paints, Goodlass Wall, Becker, Arthur Holden, Donald MacPherson. Pre-treatment systems are developed by ICI and Pyrene, using American technology.